Events Drive Business
Robin AI monitors local events, holidays, and activities to help you capitalize on increased foot traffic and changing customer needs. Never miss an opportunity again.Local Intelligence: Robin tracks events within 5km of your business, from
concerts to conferences to community gatherings.
Event Detection
What Robin Tracks
Public Holidays
Federal & state holidays with spending patterns
Local Events
Concerts, sports, festivals within 5km
Weather
Rain, heat waves, and their impact
Patterns
Payday cycles, school terms, seasons
Event Impact Analysis
Historical Patterns
- Holiday Effects
- Event Types
Your Business During Holidays: 📈 High Impact (+40% or more): - Hari
Raya: +65% week before - Chinese New Year: +55% - School holidays: +45%
afternoons 📊 Moderate (+20-40%): - Deepavali: +35% - Christmas: +30% -
Long weekends: +25% 📉 Low/Negative: - Ramadan lunch: -40% - Public
holidays (offices closed): -20%
Weather Intelligence
Weather-Based Predictions
Rain Impact (Your Historical Data):
Light rain: -10% foot traffic, +30% delivery Heavy rain: -40% walk-ins, +80% delivery After rain: +25% (people venture out) Recommendations: - Promote delivery during rain - Hot drinks special - "Sunny day return" vouchersUpcoming Events Dashboard
Next 30 Days
This Week
This Week
Friday 26/1: Payday + School event nearby - Expected: +45% lunch traffic
- Action: Extra staff 11 AM-2 PM - Promote: Family meals Saturday 27/1: Marathon route passes by - 6-10 AM: +300% (runners/supporters) - Stock: Energy drinks, bananas - Special: “Runner’s breakfast”
Next Week
Next Week
1-4 Feb: Chinese New Year approach - Progressive increase daily - Stock:
Festive items - Promote: Reunion packages - Prepare: Longer hours
Month Ahead
Month Ahead
14 Feb: Valentine’s Day (Wednesday) - Couples dining +60% - Pre-orders
recommended - Special menu planning 17-25 Feb: School holidays - Family
traffic +40% - Kids meal demand - Afternoon rush
Event-Based Recommendations
Automated Alerts
- Pre-Event
- Day-Of
- Post-Event
48 Hours Before Concert: ”🎵 Ed Sheeran concert at Stadium Merdeka this
Saturday! Expected impact: +150% 5-8 PM Recommendations: 1. Order extra
inventory (drinks +100%) 2. Schedule 2 extra staff 3. Prepare grab-and-go
items 4. Post on social: ‘Concert-goers special’”
Seasonal Intelligence
Annual Patterns
Your Seasonal Calendar
Q1 (Jan-Mar): - CNY surge (late Jan/early Feb) - Valentine’s spike -
School term start Q2 (Apr-Jun): - Ramadan adjustment - Hari Raya boom -
Mid-year school holidays Q3 (Jul-Sep): - Tourist season - Merdeka
celebrations - Back-to-school Q4 (Oct-Dec): - Deepavali boost - Year-end
parties - Christmas season
Festival Preparation
Chinese New Year Strategy
Chinese New Year Strategy
Based on last 3 years data: 2 Weeks Before: - Stock festive items
(+200%) - Hire temporary staff - Extend hours Week Before: - Peak sales
period - Focus on packages - Quick service priority During CNY: -
Reduced traffic (-60%) - Tourist customers - Skeleton operations
Ramadan Optimization
Ramadan Optimization
Your Ramadan playbook: Iftar Rush (6:30-7:30 PM): - 300% normal traffic
- Pre-orders essential - Buffet popular Lunch Adjustment: - Reduce lunch staff - Focus on takeaway - Non-Muslim customers Sahur Opportunity: - 4-5 AM opening? - Delivery focus - Simple menu
Location-Based Events
Hyperlocal Intelligence
Office Buildings
Track nearby offices: - Month-end rush - Friday prayers impact - Corporate
events - Building renovations
Schools/Unis
Academic calendar: - Exam seasons - Sports days - Parent meetings -
Graduation events
Competition During Events
Robin tracks competitor responses to events: “During last concert, competitor
ran 20% off. You maintained prices but offered faster service. Result: You
captured 60% of event traffic. Recommendation: Focus on speed over discounts
for events.”
Creating Event Campaigns
AI-Powered Campaigns
1
Event Detected
Robin identifies opportunity
2
Impact Predicted
Based on similar past events
3
Campaign Suggested
Targeted message and offer
4
Channels Selected
Where to promote
5
Results Tracked
Measure success
Campaign Examples
- Sports Event
- Weather-Based
Football Match Day Message: “Watching the game? Pre-order your halftime
snacks! 20% off for groups of 4+” Channels: WhatsApp broadcast Timing: 2
hours before Result: 35 pre-orders
Event ROI Tracking
Measuring Success
Event Performance Metrics
Track for each event type: - Revenue impact - Customer count - Average ticket
change - Preparation costs - Net benefit Example: Concerts generate 3.5x ROI
on extra preparation costs
Integration Features
Calendar Sync
Google Calendar
Google Calendar
- Auto-import local events - Add your business events - Staff scheduling sync - Reminder automation
Social Media
Social Media
Best Practices
Event Success Tips
DO’s ✅- Prepare inventory early
- Train staff on event impacts
- Create event-specific items
- Monitor real-time
- Learn from each event
- Assume all events equal
- Forget competitor tracking
- Ignore small local events
- Overprice during events
- Understaffing
Future Events AI
Coming Soon
- Crowd flow predictions
- Dynamic pricing for events
- Automated staff scheduling
- Competitor response prediction
- Multi-event optimization
Common Questions
How far ahead can AI predict?
How far ahead can AI predict?
- Major events: 3-6 months - Weather: 7-10 days reliable - Local events: 2-4 weeks - Patterns: Year-round
What if predictions are wrong?
What if predictions are wrong?
Robin learns from every event. Accuracy improves over time. Currently 78%
accurate for impact within 20% range.
Can I add custom events?
Can I add custom events?
Yes! Add your events: - Private functions - Special promotions - Maintenance
closures - Local knowledge