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Events Drive Business

Robin AI monitors local events, holidays, and activities to help you capitalize on increased foot traffic and changing customer needs. Never miss an opportunity again.
Local Intelligence: Robin tracks events within 5km of your business, from concerts to conferences to community gatherings.

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Event Detection

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What Robin Tracks

Public Holidays

Federal & state holidays with spending patterns

Local Events

Concerts, sports, festivals within 5km

Weather

Rain, heat waves, and their impact

Patterns

Payday cycles, school terms, seasons

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Event Impact Analysis

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Historical Patterns

Your Business During Holidays: 📈 High Impact (+40% or more): - Hari Raya: +65% week before - Chinese New Year: +55% - School holidays: +45% afternoons 📊 Moderate (+20-40%): - Deepavali: +35% - Christmas: +30% - Long weekends: +25% 📉 Low/Negative: - Ramadan lunch: -40% - Public holidays (offices closed): -20%

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Weather Intelligence

Weather-Based Predictions

Rain Impact (Your Historical Data): Light rain: -10% foot traffic, +30% delivery Heavy rain: -40% walk-ins, +80% delivery After rain: +25% (people venture out) Recommendations: - Promote delivery during rain - Hot drinks special - "Sunny day return" vouchers

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Upcoming Events Dashboard

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Next 30 Days

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Event-Based Recommendations

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Automated Alerts

48 Hours Before Concert: ”🎵 Ed Sheeran concert at Stadium Merdeka this Saturday! Expected impact: +150% 5-8 PM Recommendations: 1. Order extra inventory (drinks +100%) 2. Schedule 2 extra staff 3. Prepare grab-and-go items 4. Post on social: ‘Concert-goers special’”

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Seasonal Intelligence

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Annual Patterns

Your Seasonal Calendar

Q1 (Jan-Mar): - CNY surge (late Jan/early Feb) - Valentine’s spike - School term start Q2 (Apr-Jun): - Ramadan adjustment - Hari Raya boom - Mid-year school holidays Q3 (Jul-Sep): - Tourist season - Merdeka celebrations - Back-to-school Q4 (Oct-Dec): - Deepavali boost - Year-end parties - Christmas season

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Festival Preparation

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Location-Based Events

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Hyperlocal Intelligence

Office Buildings

Track nearby offices: - Month-end rush - Friday prayers impact - Corporate events - Building renovations

Schools/Unis

Academic calendar: - Exam seasons - Sports days - Parent meetings - Graduation events

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Competition During Events

Robin tracks competitor responses to events: “During last concert, competitor ran 20% off. You maintained prices but offered faster service. Result: You captured 60% of event traffic. Recommendation: Focus on speed over discounts for events.”

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Creating Event Campaigns

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AI-Powered Campaigns

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Event Detected

Robin identifies opportunity
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Impact Predicted

Based on similar past events
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Campaign Suggested

Targeted message and offer
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Channels Selected

Where to promote
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Results Tracked

Measure success

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Campaign Examples

Football Match Day Message: “Watching the game? Pre-order your halftime snacks! 20% off for groups of 4+” Channels: WhatsApp broadcast Timing: 2 hours before Result: 35 pre-orders

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Event ROI Tracking

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Measuring Success

Event Performance Metrics

Track for each event type: - Revenue impact - Customer count - Average ticket change - Preparation costs - Net benefit Example: Concerts generate 3.5x ROI on extra preparation costs

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Integration Features

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Calendar Sync

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Best Practices

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Event Success Tips

DO’s ✅
  • Prepare inventory early
  • Train staff on event impacts
  • Create event-specific items
  • Monitor real-time
  • Learn from each event
DON’Ts ❌
  • Assume all events equal
  • Forget competitor tracking
  • Ignore small local events
  • Overprice during events
  • Understaffing

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Future Events AI

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Coming Soon

  • Crowd flow predictions
  • Dynamic pricing for events
  • Automated staff scheduling
  • Competitor response prediction
  • Multi-event optimization

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Common Questions

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Next Steps

Smart Recommendations

Get event-specific recommendations

Meet Robin AI

Learn more about AI capabilities